Build an offer they
can't compare on price.
Stop selling vague expertise. Five parts turn "I do coaching / consulting" into a named, premium offer built on a mechanism only you own - and you can hold your whole ladder of them here.
Sell a method, not your hours. A named mechanism is the one thing no one can quote a cheaper price on.
O.F.F.E.R. - five parts of a signature offer
Tap any letter for what it means, a real example, and the mistake most founders make. The middle three are where price-shoppers become buyers.
The live Signature Offer builder
Fill the five parts - your offer assembles live. Save as many offers as you run, then flag the one that is your signature. That one feeds the rest of your Armoury.
Fill the Outcome to begin…
Fill the five parts - your offer builds here…
Same work. Two offers.
The first invites one question: "how much per hour?" The second moves the conversation to "is that the result I want?" - and a named mechanism with a clear outcome is something no one else can quote a cheaper price on.
9 mechanism-name patterns
An unnamed method is a commodity. Tap a pattern to drop it into your Engine, then make it yours.
The 6 weak-offer tells
Tick every one that's true of your offer today. Each is why a buyer reaches for price instead of value.
Your signature offer feeds everything next
Once you star a signature, your Lead Magnet, Authority Drip and Founder Brain all read it. Build the rest of your ladder here whenever you're ready.
Back to your Armoury →