About Vinay

Hindi medium kid. Seven MNCs. One Second Innings.

I am Vinay Singh Mediratta. I build alongside experienced professionals and founders who are planning to start a business or have already started one.

ICF Certified Coach · 18 years across seven MNCs · Founder across products and services · AI and Marketing Advisor to TruCare

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Vinay Singh Mediratta, founder of Be More Gurukul, seated in natural light — A few chapters ahead. Walking the next one with you.

Where it began

I started behind. Then I caught up.

An empty Hindi-medium government school classroom with wooden bench-desks and a chalk-marked blackboard

Hindi medium school until tenth grade. I knew Physics as Bhautiki long before I knew it as Physics. When I switched streams in eleventh, I could not read the textbook fast enough to keep up. I barely passed.

The students around me had vocabulary and confidence I did not have. What I did have was quieter: a refusal to accept that the gap was permanent. Not a grand belief. Just a stubborn unwillingness to let where I started decide where I would finish.

Over the next eighteen years I worked inside seven MNCs: Mantra Online, Escotel, Uninor, Yahoo, Vodafone, Sony Ericsson and Airtel. I worked on marketing for brands such as Pepsi, Mirinda and Motorola, and on partnerships with Apple, Samsung, Nokia, BlackBerry and HTC.

I learned how large marketing engines work by being inside them. Today I translate that into practical steps for founders running much smaller engines.

Nobody is born to lose. Everyone, eventually, chooses whether to Be More.

The corporate years

Eighteen years inside the rooms where things changed.

Early internet. Telecom. The mobile revolution. Each company taught me something the next would have charged me to learn the hard way.

An almost empty airport departure gate at night, a cabin bag beside one chair — Eighteen years of someone else’s name on the door.

Mantra Online · Escotel · Uninor

Where the internet and mobile story began.

Building inside the first wave taught me what scale feels like, and what breaks first when it arrives.

Yahoo

Marketing for global consumer brands.

Engagements for Pepsi, Mirinda, Motorola and others, at internet speed.

Vodafone

Partnerships with the devices of a decade.

Joint launches with Apple, Samsung, Nokia, BlackBerry and HTC: two brands, one launch.

Sony Ericsson · Airtel

Brand and go-to-market at scale.

The discipline of large marketing engines stayed with me. It shapes how I help founders run small ones.

My Second Innings

Then I left to build my own. It nearly broke me.

The closed metal shutter of a small commercial unit, padlocked, in flat daylight

2015 to 2017
I left the MNC track and built my first venture. My first website cost me ₹10 lakh and 18 months and sold nothing. I had started building before I was clear. Then I rebuilt, and found three years of marketplace success.
2019
Confidence outran caution. A bigger office, more stock, more people. I believed the curve would keep going up because it had been going up.
2020
COVID arrived. The marketplaces changed their policies. Cash was tied up in stock and a lease I no longer needed. Most of my savings were gone. The loss opened a door I would never have opened on my own.
2021 onwards
Coaching found me. Then I discovered AI, and learned that AI without clarity creates more confusion, not less. Everything I teach today comes from those years.

What those years taught me

Six expensive lessons. Now the path.

I do not teach what I read in books. I teach what I paid for, in money, time and ego. Each lesson is built into how I work with founders today.

Lesson 01 · Clarity

₹10 lakh and 18 months on a website.

I built before I was clear. Now clarity comes first, and founders build their own pages with AI.

Lesson 02 · AI

I could not afford the talent I missed.

AI filled the gap, but only once I learned to brief it well. Clear inputs decide useful outputs.

Lesson 03 · Mindset

Hindi medium. Barely passed eleventh.

Then seven MNCs. Where you start does not decide where you finish.

Lesson 04 · Focus

18 years of experience. Still too broad.

I chased too many things for too many people. Clarity beats exposure. Narrow beats vast.

Lesson 05 · Systems

Bigger office in 2019. COVID in 2020.

I scaled before the business was steady. Make what works repeatable before you grow it.

Lesson 06 · Ecosystems

I trusted marketplaces more than my own audience.

When their rules changed, the business shook. Own your audience and your relationships.

ClarityAILaunchSystemsEcosystems

See the five-step path

Who I work with

I would rather be right for a few than vague for everyone.

If you recognise yourself on the left, we will work well together. If you recognise yourself on the right, I would rather you found that out here.

This is for you if

You have built experience, relationships and judgement over 15, 20 or 30 years.
You are planning to start a business and want to use that experience well.
You have already started a business and know it could work better.
You build products, services, a professional practice or a business around your expertise.
You bring the discipline. You want clarity, AI and a launch.

This is not for you if

You want passive income without building anything.
You want someone else to do the work for you.
You prefer collecting courses and tools to launching.
You are looking for an income guarantee. I make none.

What I build

One founder. Four brands. One philosophy.

Each brand exists for a different purpose, and each runs on the same principles. I am still learning and building too.

i. Coaching and AI

Be More Gurukul

Where I help second innings founders through the five-step path. Home of the Launch Room, AI Business Amplifier and the Armoury of founder tools.

ii. Corporate gifting

YuBingo

A B2B gifting business: customised bottles, mugs, notebooks, welcome kits and more, for companies that want gifting done well.

yubingo.com

iii. Reflection

Mann Jeete Jag Jeet

Gurbani-based reflections and guided meditations that bring Shri Guru Granth Sahib together with modern psychology.

Visit the channel

iv. Rental

Rent N Wear

A jewellery rental business for weddings and occasions. Smaller by design, run on the same principles.

I also serve as AI and Marketing Advisor to TruCare, supporting their AI adoption and marketing strategy.

The personal practice

What I do before the world wakes up.

My day starts at amrit vela, the hour before dawn. Long before the laptop or any business decision, there is silence, Gurbani and time at the Gurudwara.

I share this not to perform piety. Pehle clarity. Phir AI. Phir launch. Phir system. can sound clever on a slide. It means something different when it is tested every morning, in stillness, before any work begins.

Mann Jeete Jag Jeet is not a tagline for me. It is the line from Gurbani I have organised my life around: conquer the mind, and you conquer the world.

Read the Sant-Sipahi philosophy

The Second Innings Launch Room

Bring your experience. Find your next step.

Come to the free Launch Room. I will share the mistakes that taught me this path and help you recognise which step deserves your attention next.

Join the free Launch Room

Wednesday, 28 October · 11:30 AM IST · 90 minutes · Free · Live online

You are not starting from zero.

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