A lead magnet that's
Chapter 1 of your offer.
Stop building lists you can't sell to. Six parts turn a random freebie into a magnet your right buyer downloads, finishes, and acts on - and you can hold every one you run here.
A magnet that leads nowhere is just a cost. This one solves step one - and points straight at your offer.
M.A.G.N.E.T. - six parts of a magnet that converts
Tap any letter for what it means, a real example, and the mistake most founders make. The whole game is one quick win that opens the door to your offer.
Your lead magnet, start to finish
Choose the kind of magnet first; the questions change to fit it. Every kind ends the same way: where sign-ups go, the follow-up, a full test, and the live link. Keep as many magnets as you run, and star the one that is your signature.
A new magnet. Save it and it joins My magnets above.
Not sure? For Mission 4, an active magnet works best: people learn something about themselves before you ask for anything.
Pick the kind of magnet in step 1 and the right questions appear here.
Six to ten questions, about their situation, not your product. Tick "custom" to write a question's own four answers; tick "reverse" when a high answer is the worse one.
Three results (a higher score means a healthier situation)
Small enough to do in ten minutes. Each day should be worth doing on its own.
Leave empty while you design. The Connect tab shows how to get this link.
Two freebies. One builds a business.
The first is long, vague, for everyone, and leads nowhere - downloaded, never finished, never converts. The second gives one fast win to one person and points straight at the next step. Specific and connected beats big and generic, every time.
9 title patterns that pull
A vague title kills a good magnet. Tap a pattern to drop it into your Name, then fill the brackets.
The 6 dead-magnet tells
Tick every one that's true of your current lead magnet. Each is why it builds a list you can't sell to.
Someone shows interest. The next step already exists.
Star a signature magnet and your Business Home, Authority Drip and Founder Brain read it. Next: give it a home with the Business Home Builder.
Open the Business Home Builder →