A lead magnet that's
Chapter 1 of your offer.
Stop building lists you can't sell to. Six parts turn a random freebie into a magnet your right buyer downloads, finishes, and acts on - and you can hold every one you run here.
A magnet that leads nowhere is just a cost. This one solves step one - and points straight at your offer.
M.A.G.N.E.T. - six parts of a magnet that converts
Tap any letter for what it means, a real example, and the mistake most founders make. The whole game is one quick win that opens the door to your offer.
The live Lead Magnet builder
Fill the six parts - your magnet takes shape live. Save as many as you run, then flag the one that is your signature. Export the brief, a ready landing page, or a prompt that drafts the whole thing.
Fill the Magnet to begin…
Fill the six parts - your magnet builds here…
Two freebies. One builds a business.
The first is long, vague, for everyone, and leads nowhere - downloaded, never finished, never converts. The second gives one fast win to one person and points straight at the next step. Specific and connected beats big and generic, every time.
9 title patterns that pull
A vague title kills a good magnet. Tap a pattern to drop it into your Name, then fill the brackets.
The 6 dead-magnet tells
Tick every one that's true of your current lead magnet. Each is why it builds a list you can't sell to.
Your magnet feeds the machine
Star a signature magnet and your Authority Drip and Founder Brain read it. Next: the Authority Drip turns it into thirty days of content that all points back here.
Back to your Armoury →