Foundation tool · free

Stop typing.
Start briefing.

The C.R.A.F.T.E.D. framework turns a lazy request into a consultant-grade brief - so your AI gives you output you can actually use.

CRAFTED

A typist gets typist output. A briefer gets a teammate. This is how you brief.

Build your brief ↓

The Framework

Seven letters. One complete brief.

Tap any letter for what it means, an example, and the mistake most founders make. You will not always need all seven - but the more you give, the better the output.

Try It Now

The live prompt builder

Fill any letters that apply - your brief assembles and scores as you go. Load a founder or a task to see the shape.

By business: Loading…

By task:

C - Contextthe background the AI needs R - Rolewho the AI should be A - Actionthe specific task F - Formathow the output should look T - Tonehow it should sound E - Examplessamples to match D - Don'tswhat to avoid

Waiting for your first letter…

Start filling the fields - your brief builds here…

The Difference

Same task. Two briefs.

TYPED"Write me a LinkedIn post about AI." → a generic, hype-filled post that could belong to anyone and invents a statistic.

CRAFTEDThe same request, with Context, Role, Action, Format, Tone, Examples and Don'ts → a post in your voice, to your person, with no invented facts.

The AI did not get smarter. Your brief did. Seven letters is the difference between a typist's prompt and a teammate's.

The Swipe File

13 power phrases

Proven lines that lift any brief. Tap to copy, then drop into the right letter.

Honest Self-Check

The 5 prompting sins

Tick every one that is true of how you prompt today. Each is a one-minute fix in the builder above.

I type a request with no Context or Role - so the AI guesses my business. I ask for one answer instead of options. I never give an Example of my voice, so it sounds generic. I do not say what to avoid, so it invents facts and uses hype. I accept the first draft instead of asking it to sharpen.

Briefing is a habit - build it once

The best brief of all is your Founder Brain: paste your business once and every chat starts trained. Build your Clarity Compass and Brain to make CRAFTED effortless.

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