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Corporate Advisory

AI adoption, automation strategy, and executive literacy - for companies that refuse to waste another year on tool theatre.

Pehle clarity. Phir AI. Phir launch. Phir system. At company scale.

For leadership teams, founders, and established companies that want to think clearly, adopt AI practically, and reduce waste through simple systems. Built on twenty years of building, not a trend report.

A working meeting room in a mid-sized company, four people at a table with a whiteboard of messy handwriting behind them

Most companies I work with are in their own second innings. The business already succeeded once, on a model that worked. Now the ground has moved, AI is the inflection point, and the question is not whether to adopt it but how to do that without setting fire to what already works. Same doctrine as the founder side of my work. Different scale.

Book a Discovery Call → See engagement formats
Current advisory TruCare - AI & Marketing Advisor
The Pattern

Why most corporate AI adoption quietly fails.

After eighteen months of advising companies through this transition, the failure modes are predictable. They have almost nothing to do with the tools, and almost everything to do with how the work is sequenced before the tools arrive.

Every company I meet has a Strategy Shelf.

It is usually literal. A row of thick spiral-bound decks, an AI readiness audit, a transformation roadmap, a vendor assessment. Expensive, well-researched, and untouched. Somebody presented each one to the board, everybody nodded, and then Monday arrived and the actual work resumed exactly as before.

Founders have a version of this too. They call it learning: course after course, mentor after mentor, and nothing shipped. Companies call it strategy. It is the same trap wearing a better suit. The shelf is not a knowledge problem. Nobody on that board lacks intelligence or information. What is missing is the sequence, and someone who stays in the room after the deck is delivered.

A shelf of thick spiral-bound presentation decks and binders, dusty and untouched

We do not add to the shelf. Whatever we decide together gets installed while I am still there, or it was not worth deciding.

Tool-First

A vendor sold leadership on an AI suite. Six months later, three teams are using three tools that no one has reconciled. Subscriptions stack. Adoption is theatre.

No Shared Map

Each department has invented its own AI workflow. No common standard, no review cadence, no shared prompts library. Knowledge dies the day an employee leaves.

Vendor Lock

An outside consultancy built the workflows on a proprietary platform. The company now owns the dependency, not the system. Renewal costs climb every year.

Executive Anxiety

Leaders feel they should "know AI" but lack the framework to lead through it. They defer technical conversations to teams that lack the strategic context to answer them well.

The Method

The Sant-Sipahi method, at company scale.

We sequence corporate AI adoption the same way we sequence founder transformation - clarity first, leverage second, systems last. The order is non-negotiable. Reverse it and you join the long line of companies still paying for tools that did not compound.

Step 01

Clarity

Before any tool decision, we audit where AI genuinely adds leverage in your company - and where it categorically does not.

  • Workflow inventory across functions
  • AI-fit scoring per workflow
  • Refusal list - what NOT to automate
Step 02

AI Leverage

We install three to seven working AI workflows per priority team - using a deliberately small, stable tool stack the company can own.

  • Claude, ChatGPT, Pabbly Connect, Nano Banana Pro
  • Shared prompt libraries by function
  • No vendor lock-in. No proprietary layer.
Step 03

Simple Systems

The discipline layer. SOPs, dashboards, review cadences, and the executive literacy needed to keep the system alive after we leave.

  • 3 SOPs per team. 1 dashboard. 1 cadence.
  • Internal AI champion identified & trained
  • Quarterly review built into operations
Three Engagement Formats

Pick the depth, the duration, and the seriousness that fits where you are.

Every engagement begins with a Discovery Call. We use the call to figure out - together - whether one of the three formats below fits, or whether you need something custom. We will tell you honestly if a different advisor is a better match.

Format 01

The Clarity Sprint

Half-day or 2-day Leadership team Onsite or remote

A focused workshop for leadership teams who need a single shared map of where AI adds leverage, where it does not, and what to do in the next 90 days. No tool demos. No vendor theatre.

What you leave with

  • An AI-fit map of every major workflow in your company, scored honestly
  • A refusal list - workflows we explicitly recommend NOT automating yet
  • A 90-day priority sequence with named owners and review dates
  • Shared vocabulary so leadership stops talking past each other on AI decisions
Format 02 · Most Common

The Adoption Sprint

4-8 weeks Per priority team Hands-on build

The full installation. We embed for four to eight weeks alongside a priority team - marketing, ops, customer success, or whichever function carries the most leakage - and install three to seven working AI workflows plus the simple system to maintain them.

What we install

  • 3-7 working AI workflows using a small, stable tool stack you own outright
  • 3 SOPs, 1 dashboard, 1 review cadence - the simple system layer
  • Internal AI champion identified and trained for ongoing maintenance
  • Prompt library in your company voice, version-controlled and team-shared
  • Quarterly review playbook so adoption compounds after we leave
Format 03

Executive AI Literacy

12 months Leadership cohort Monthly + 1:1

A year-long programme for leadership teams who must lead through AI change with conviction, not anxiety. Monthly group sessions, quarterly one-on-ones, shared frameworks. Built for boards, founder offices, and senior leadership teams.

What you get over twelve months

  • 12 monthly leadership sessions - frameworks, demos, real decisions
  • Quarterly 1:1 advisory for each participating leader
  • Decision frameworks for AI investment, vendor selection, internal adoption
  • Private channel access for between-session questions
  • Shared peer learning with other senior leaders navigating the same shift
Book a 30-minute Discovery Call →
How Engagement Works

From first call to working system, the actual sequence.

Two colleagues working shoulder to shoulder at one monitor, one typing and one pointing at the screen
Phase 01
Discovery Call (30 minutes, no charge)

A focused conversation to understand where your company currently stands, what's already been tried, and what success looks like. Most calls end with a clear recommendation - either one of our formats, or a referral to someone else who fits better.

Phase 02
Scoping & Proposal (1 week)

If there's fit, we send a written scope document - concrete deliverables, timeline, named teams, success metrics, and pricing. No hidden upsells. No "phase 2 surprises." What we propose is what we deliver.

Phase 03
Engagement Kickoff (Week 1)

For the Adoption Sprint: a working session with the priority team, AI-fit mapping completed, and the first two workflows queued for build. Real artifacts are shipped in week one - not slide decks.

Phase 04
Build & Install (Weeks 2-6)

Weekly working sessions. Workflows are built alongside your team - never delivered as a black box. The internal champion is shadowing every build. By week six, the team is running the system without us in the room.

Phase 05
Handover & Cadence (Week 7-8)

SOPs finalised. Dashboard live. Quarterly review playbook handed to the champion. We leave with the company owning the system - not us. An optional quarterly check-in retainer is available, never required.

Why This Advisor

Twenty years of building before the first word of advice.

18yrs
Inside MNCs across telecom, internet, mobile and FMCG marketing services
7
MNC employers in senior marketing & GTM roles
4
Brands currently operated - coaching, e-commerce, content, rental
ICF
Certified Success Coach · Sant-Sipahi practitioner
Brands Vinay has worked with or for

Yahoo · Vodafone · Sony Ericsson · Airtel · Mantra Online · Escotel · Uninor as employer or principal. Partnerships and campaigns with Apple · Samsung · Nokia · BlackBerry · HTC · Pepsi · Mirinda · Motorola. Currently advising TruCare as AI & Marketing Advisor.

Corporate FAQ

What companies ask before engaging.

What size company is this built for?
Most engagements fit companies between 20 and 500 people - large enough to have real workflows and budget, small enough to make decisions without committee-by-committee approval. Outside this range, we may still be a fit for specific functions or leadership programmes; the Discovery Call is where we work that out together.
How is this different from a Big-4 or boutique AI consultancy?
Three differences. One, we use a deliberately small, stable tool stack you can own: no proprietary platform, no vendor lock. Two, we install workflows alongside your team rather than delivering them as a black box. Three, Vinay has personally operated four companies and run marketing functions for seven MNCs - this is advisory from someone who has built, not advisory from theory.
Will you sign an NDA before the Discovery Call?
Yes, on request. The Discovery Call itself does not require detail you would consider sensitive - we are mainly understanding your operating context and your goals. For scoping and engagement, full NDAs are standard.
Do you guarantee specific business outcomes?
No. We guarantee the deliverables in the scope - the workflows installed, the SOPs written, the dashboard built, the team trained. What we will not do is invent outcome guarantees that depend on factors outside our control - your market, your team's adoption discipline, your existing data infrastructure. Anyone offering guarantees beyond deliverables is, in our view, either inexperienced or dishonest.
What tools do you typically use?
For most engagements: Claude (primary reasoning), ChatGPT (specific workflows), Pabbly Connect (automation), Nano Banana Pro (image and asset generation), plus your existing stack (Google Workspace, Notion, Slack, your CRM). For technical teams, we may bring n8n into scope. We do not chase shiny new tools; stability beats novelty in production.
Can you work with our existing AI vendor or platform?
Often, yes. We will tell you honestly during scoping whether your existing platform is helping or quietly hurting your adoption. We will not break a working relationship for no reason - but we will not pretend to like something that isn't serving you.
One Honest Conversation

Thirty minutes. No pitch theatre. No obligation either way.

Tell us what you've already tried, where adoption has stalled, and what you want to be true twelve months from now. We will tell you - honestly - whether we're the right partner.

Book a Discovery Call → Read more about Vinay