02 / 07Section 1 of 5
Clarity
How sharp is the foundation? Can you describe who you serve, what you refuse, and what you actually do — without rewriting your positioning every other week?
Q1
I can describe my ideal buyer in one specific paragraph that names their role, stage, and the exact problem I solve.
1 Vague or broad ("anyone who needs X")
5 Sharp, written paragraph used everywhere
Q2
I have one written one-line message I use across LinkedIn, my website, and sales calls.
1 I describe what I do differently every time
5 One tight line, consistent across every channel
Q3
I have three decision filters I apply when saying yes or no to opportunities.
1 I evaluate each opportunity from scratch
5 Clear written filters, applied every time
Q4
I have explicitly named three things I will NOT do — even if asked and paid for.
1 I haven't decided what I won't do
5 Clear no-go's I defend without flinching
Q5
If a new team member joined tomorrow, they could read one page and understand my positioning without asking me questions.
1 My positioning lives in my head, not on paper
5 A one-pager that explains everything
Q6
In the past 30 days, I have turned down at least one opportunity because it didn't fit my positioning.
1 I haven't turned anything down recently
5 Yes, and I felt good about it
Please answer all 6 questions in this section before continuing.
03 / 07Section 2 of 5
AI Leverage
Does your AI work for you, or are you working for it? Is the leverage real, or is it more tools and more confusion?
Q1
I have one AI workspace (Claude Project, ChatGPT setup, or equivalent) that knows my business context and writes in something close to my voice.
1 I use AI like a search engine — fresh start every time
5 Trained workspace that drafts like a senior team member
Q2
I have a small library of named, saved prompts I reuse weekly — not random prompts I rewrite each time.
1 I rewrite prompts from scratch every time
5 A clear library of trusted, named prompts
Q3
I know which AI tool I use for deep thinking vs daily execution vs visuals — and I don't switch randomly.
1 Whichever tool I happen to see in my tabs
5 Clear tool-decision system and I stick to it
Q4
I have stopped paying for at least two AI tools in the past 90 days because I consolidated.
1 I keep adding new AI tools without removing any
5 Yes, I've actively cut tools as I've consolidated
Q5
I can give my AI a complex business question and get a useful first answer in under 5 minutes.
1 My AI gives generic outputs I rewrite from scratch
5 First-draft outputs usable with only minor edits
Q6
My AI outputs sound like me at least 70% of the time, and I no longer rewrite everything from scratch.
1 My AI sounds generic — not like me at all
5 It sounds like me; I rarely rewrite
Please answer all 6 questions in this section before continuing.
04 / 07Section 3 of 5
Authority Presence
Is your content building trust, proof, and recognition — or is it random activity you can't quite measure?
Q1
I have published at least 8 pieces of original content in the past 30 days that reflect my actual point of view.
1 I haven't published in 30+ days
5 I publish consistently with my real POV
Q2
My content has a recognisable structure — point of view, mechanism, proof — not random observations.
1 Mostly random thoughts and observations
5 Clear structure my audience recognises
Q3
People I respect have referenced or shared my work in the past 90 days.
1 Not in any meaningful way
5 Yes, by people whose opinion matters in my field
Q4
I have received at least one inbound qualified inquiry in the past 60 days that came directly from my content.
1 No content-driven inbound inquiries
5 Yes, more than one
Q5
I have a system to repurpose one piece of content into multiple formats — I'm not creating from scratch every time.
1 Every post or video is created from scratch
5 A clear repurpose system in place
Q6
I am clear on what I refuse to post about, even if it would get attention.
1 I post whatever I think might work
5 Clear topical no-go's and I stick to them
Please answer all 6 questions in this section before continuing.
05 / 07Section 4 of 5
Offer Strength
Is your offer a method buyers can repeat, or a list of services they compare on price and hours?
Q1
My signature offer has a named mechanism — not just a list of features, hours, or deliverables.
1 I sell features, hours, or generic services
5 A named mechanism / method
Q2
I can defend my pricing in one sentence — without apologising or comparing to a competitor.
1 I justify pricing with hours, comparisons, or apologies
5 A clear, confident pricing rationale
Q3
My offer one-pager exists, is current, and I would send it to a senior buyer without rewriting it first.
1 No current one-pager (or it's embarrassing to share)
5 Yes, current and senior-buyer ready
Q4
My offer has a specific buyer outcome — neither a hype claim nor a vague promise.
1 Outcome is vague ("transform your business")
5 Specific, measurable, and defensible
Q5
I have turned down a discount request in the past 90 days because the offer's value didn't justify the reduction.
1 I usually discount when asked
5 Yes, I've held the line based on value
Q6
The first thing a buyer experiences after paying me is something I'd happily pay for myself at full price.
1 First experience is generic or forgettable
5 First experience is genuinely premium
Please answer all 6 questions in this section before continuing.
06 / 07Section 5 of 5
Simple Systems
Can your business run without everything sitting inside your head? Or are you the bottleneck?
Q1
I have at least three written SOPs that another person could run without me explaining anything.
1 Everything lives in my head
5 Multiple documented, runnable SOPs
Q2
I have one founder dashboard with 5 or fewer metrics I check weekly.
1 No dashboard — I track things ad hoc
5 A tight dashboard I actually use
Q3
I have at least one working automation (Pabbly, Zapier, Make, or similar) that runs a recurring workflow.
1 No automations running
5 Multiple automations doing real work
Q4
My calendar reflects my priorities — I am not constantly reactive to other people's requests.
1 My calendar is reactive chaos
5 It reflects my actual priorities
Q5
I review my time and money allocations at least monthly and cut what isn't working.
1 I rarely review or cut anything
5 Regular review with real cuts
Q6
If I disappeared for two weeks, my business would not collapse — at least 70% of operations would continue.
1 Everything would stop without me
5 Most things would continue running fine
Please answer all 6 questions in this section before continuing.
07 / 07Final step
Two optional questions, then your score.
These two help us understand your context better. Both are optional — you can submit without answering.
In your own words — a sentence or two is plenty.
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